Find potential customers with Google Alerts
Did you know that you can setup a Google Alert for your chosen keywords in your Gmail and/or iGoogle account that will help you find potential customers?
You can use those alerts to receive blog posts, news articles, yahoo & forum questions, and more into your inbox. Then you can respond with advice and support in your area of expertise, using your signature block to drive traffic to your website.
Here is an example of a Google Alert
Say you are a plumber. You know that one set of keywords people use when they have a problem with their sink could be sink is blocked (maybe not those exact keywords but you get my drift right!). So you setup a Google Alert for sink is blocked and you receive a message with posts, questions, etc that include those keywords.
When you read the alert you decide if your expertise or product fits that situation and you provide a response.
Use Google Alerts to benefit the reader not yourself, meaning, don’t spam or put rubbish comments up just to get your link to show up. Provide meaningful advice or links to relevant information and you will reap the rewards.